Course Overview
Study of Typography. Study of Indian Language scripots. History, Classification, Anatomy and usage of various letterforms. Theo retical and applicable principles of communicating with letterforms. Multi lingual Typography. Expressive Typography. Compositions with type. Calligraphic Experiments in Indian Language scripts. Exploration of three dimensional features of letter forms. Typography in different contexts like Books, Mailers, New media, Posters, Signages, Motion graphics etc. Study of grids and layouts.
| Total Credits | 4.0 |
| Type | Theory |
| Lecture | 1.0 |
| Practical | 2.0 |
| Half Semester | N |
| Text Reference | Naik, Bapurao.S; Typography of Devanagari. Directorate of Languages,. 1971.Ruder, Emil; Typography, a manual of Design, Verlag Niggli AG; 7th Revised edition(March 1, 2001)Schmid, Helmut: The Road to Basel, 1997.Bringhurst, Robert; The elements of typographic Style. Hartley and Marks, 2nd edition(December 1, 1996) ISBN-0-88179-133-4.Ruder, Emil; Typography. A Manual of Design. Niggli Verlag; 4th edition (9 August2008)Gerard Unger: While You`re Reading, Mark Batty Publisher (January 2006)ISBN-13: 978-0976224518Otl Aicher: Typographie, Wilhelm Ernst & Sohn Verlag fur Architektur und technischeWissenschaften (November 4, 1988)ISBN-13: 978-3433020906Jost Hochuli: Detail In Typography, Hyphen; 1 edition (February 27, 2008) ISBN-13: 978-0907259343Hekmut Schmid, Shinkosha, Seibundo; Typography Today. IDEA special issue, 1980. Elam, Kimberly; Expressive Typography. The word as image, John Wiley & Sons Inc (1December 1989).Bain, E.K; Display, Typography, Focal Press (April 17, 1970).McLean, Ruari; Manual of typography. Thames and Hudson, (November 1, 1980).Ruegg, Ruedi & Frohlich, Godi: Basic Typography, Academy Editions Ltd (a division ofJohn Wiley & Sons Ltd.) (April 1974)Schmid, Helmut; Typography Today, Seibundo Shinkosha (1 July 2016)Lupton, Ellen; Thinking with type : a critical guide for designers, writers, editors, and students. New York : Princeton Architectural Press (September 2, 2004).Schmid, Helmut; The road to Basel. Helmut Schmid Design, 1997. Samara, Timothy; Making and breaking the grid : a graphic design layout workshop.Gloucester : Rockport Publishers (May 1, 2005)Jute, Andre; Grids : the structure of graphic design. Crans-Pres-Celigny : Rotovision, (June1, 1997)Hurlburt, Allen; Grid : a modular system for the design and production of newspapers, magazines, and books. Van Nostrand Reinhold Company, 1978.Muller-Brockmann, Josef; Grid systems in graphic design. Niggli Verlag; 6th edition(1 January 1999) |
About Instructor

Prof. Sreekumar G.V
