Course Overview
The course explores relationship between human information processing and design of messages • Introduction to the, working memory (STM & LTM), chunking theory and their implications on human information processing. Human information processing strategies with emphasis on processing of visual information. Introduction to visual perception and Gestalt laws of organization. Introduction to information theory and their application to spatial and spatio – temporal message design. • Concept of attention in perception. Relationship between message design and attention, Exploring relationships between the semantics and the structure of messages. • Course is supported by studio work which uses these theories in design of communication messges.
| Total Credits | 6.0 |
| Type | Theory |
| Lecture | 2.0 |
| Practical | 2.0 |
| Half Semester | N |
| Text Reference | 302225 Miller, G; The magical number seven, plus or minus two: some limits on our capacity for processing information, in 302223Readings-302222in perceptions302224, ed. Wetheimer M., Van Nostrand, New York, 1966 pp. 90-114.(1994)302225 Mole, A; Information theory and aesthetic perception, University of Illinois press, Urban, Aug. 1966302225 Wertheimer, M; Principles of perceptual organization. In 302223Readings in perception302224 ed. D. Beardslee and M. Wertheimer, Van Nostrand, 1966, PP 115-135302225 Arthur T. Turnbull, Russell N. Baird; Graphics of communication – Typography, Layout, Design, Holt, Rinehart and Winston, 1987302225 Willows, D M, Houghton, H A; The Psychology of Illustration, Vol.1 & 2, Springer-Verlag, New york, 1989, (2)302225 Lee Lefever; The art of explanation, Wiley, USA, 2302225 William Lidwell, Kritina Holden, Jill Butler; Universal principles of Design, Rockport, USA, 201011. |
About Instructor
Prof. Mandar Shashikant Rane
