Course Overview
Defining communication . Processing information – Coding & Decoding . Sender, Channel and Receiver . Semiotics – signs and their meanings in Indian cultures . Study of relationships between Signifier, Signified and context, Denotation and Connotation . Communicating through gestures, voice, type and visuals . Designing visual messages to send meanings . Defining perception . Principles of 2 dimensional perception . Introduction to Gestalt laws of perception . Understanding Figure and ground and its relevance in design.
| Total Credits | 6.0 |
| Type | Theory |
| Lecture | 1.5 |
| Practical | 3.0 |
| Half Semester | N |
| Text Reference | – Ronald H. Forgus; Perception; The basic process in cognitive development, USA, McGraw-Hill 1996- Arthaya, Seminar on Visual semantics, IDC, IIT Bombay 1992 |
About Instructor
Prof. Athavankar Uday A. | Prof. Mandar Shashikant Rane
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