Course Overview
An introduction to basic elements: Line, texture, colour, form, symmetry, balance, scale, mass, unity and variety. * Concept of visual language and visual design. * Introduction to Gestalt laws, composition and figure and ground relationships. * Introduction to concept of negative space. * Use of symmetry. Generation of patterns and textures using simple elements. * Introduction to typography and fonts. * Use of grids in graphic compostion. * Colour circle, colour combinations and its dimensions: hue, value and chroma. * Colour meanings in traditions and psychological use of colours.
| Total Credits | 6.0 |
| Type | Theory |
| Tutorial | 4.0 |
| Half Semester | N |
| Text Reference | * Gail Greet Hannah, Elements of Design, Princeton Architectural Press, 2002* Itten, Johannes; The Art of Color: The Subjective Experience and Objective Rationale of Color, Wiley Publications,1997* Kepes, Gyorgy; Language of Vision, Dover Publications, 1995* Elam, Kimberly; Geometry of Design: Studies in Proportion and Composition, Princeton Architectural Press, 2001* Lawlor, Robert; Sacred Geometry: Philosophy and Practice (Art and Imagination), Publisher: Thames & Hudson, 1989* Hall, Edward Twitchell; The Hidden Dimension, Publisher: Anchor; Reissue edition, 1990* Bachelard, Gaston; Jolas, Maria (Translator); The Poetics of Space, Publisher: Beacon Press; Reprint edition, 1994 * Livio, Mario; The Golden Ratio: The Story of PHI, the World`s Most Astonishing Number, Publisher: Broadway, 2003* Jute, Andre; Grids : the structure of graphic design. Crans-Pres-Celigny : Rotovision, 1996. |
About Instructor

Prof. Ravi Hazra
